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Blockader at Target on Black Friday 2011

On perhaps the most anticipated and chaotic shopping day of the year, one of the United States’ largest retailers turned to Blockader to maintain order. Over 220 Target stores across the country used Blockader barricades on Black Friday 2011 to maintain security and keep customers safe in orderly lines. Target opened its doors at midnight for the first time on November 25, 2011, but many customers had lined up hours before that.  Black Friday 2011 shoppers totaled a record 226 million and Blockader security barricades helped Target handle the rush safely and efficiently.